News

Animated advertising / 2024 French Football Cup / Channel BeIN SPORTS
Illustrations : Levente Szabo
Motion design : Les Tontons Makers

The Tontons Makers have created this series of illustrations for the newsletter Gazette and the website of Maison & Objet, the famous annual show dedicated to design and the discovery of new trends in Paris.

BPCE-IT, the central body shared by Banque Populaire and Caisse d'Épargne in France, has chosen Les Tontons Makers illustrate an issue of the Grand Angle section of their webzine.

The Tontons Makers continue their monthly collaboration with the newsletter of Maison & Objet and have made the animated greetings card 2023, the famous annual show dedicated to design and the discovery of new trends in Paris. Who is this famous duo? Romain creates all the illustrated or graphic visuals and Laurent animates everything for their motion design project.

Here is their new showreel, The Tontons Makers is the association of two creative people who like to explore different media to create their own visual language. From motion design to illustration to typography, the techniques they use are both digital and traditional, to give customers the best visual response.

A brand new application for Depix, which allows you to quickly edit/paste images with easy-to-use tools for everyone. The Tontons Makers have produced 4 minimalist graphic animations presenting the functions of this application for images of all kinds.

Every month, the illustrations of the Tontons Makers adorn Maison & Objets’ newsletter, the famous annual show dedicated to design and the discovery of new trends in Paris. Who is this famous duo? Romain creates all the illustrated or graphic visuals and then Laurent animates it all for their animation in motion design. We’re fans, and you?

Les Tontons Makers have created a 2022 animated greeting card from FDI. A real estate group based in Montpellier in the south of France offering a range of services for consumers and businesses through their various subsidiaries. And, here is there 2022 showreel.

Here is one of the latest animated creation from Les Tontons Makers, the impressive duo made up of Romain, illustrator, and Laurent, motion designer.

The Tontons Makers have created this series of minimalist illustrations for the newsletter and the website of Maison & Objet, the famous annual show dedicated to design and the discovery of new trends in Paris. Click here here to see the illustrations in contexts. This duo creates all their visuals for their own motion design.

And yes, Les Tontons Makers also make illustrations, here is an illustration-infographic for the Tomorrow section of LH magazine. As well as a nice series of illustrations for the urban guide of the must-sees of the city of Toulouse. This duo creates their illustrated visuals for their motion design.

Les Tontons Makers is the association of two creative artists: Laurent Lasserre and Romain Lier. A creative studio that likes to explore different media to create their own visual language. From motion design to illustration to typography, the techniques they use are both digital and traditional, in order to give the best visual response to customers. Here is one of their latest production, the opening credits of the Têtes de Pub show.

Here is an animation made by Laurent and Romain our cool duo which formed LesTontons Makers for the 2019 wishes of Safran, an international high technology group in the fields of Aeronautics, Space and Defense.

Discover this dynamic and trendy animation created for the awareness campaign targeting young Canadians aged 18-30 "Mon campus à vélo". This campaign aims to promote the bicycle trend as an alternative mode of transportation created by the OBSL Vélo Québec Association. This animated project was directed by Les Tontons Makers one of our great duo of motion designers!

The Tontons Makers present us their brand new demo reel.
Les Tontons Makers is the union of two creatives: Laurent Lasserre and Romain Lier. A creative studio which likes exploring various media to create their own visual language. From motion design to illustration via typography, the techniques they are using are digital as well as traditional, in order to give the best visual answer to clients.

The Capital Insurance Company has chosen the motion design studio LesTontons Makers to create their digital Christmas greetings card.

Here's our fifteenth Creative Capsule. This month, we invite you to meet Les Tontons Makers, a creative studio composed of Laurent Lasserre and Romain Lier. From motion design to illustration to typography, they use both digital and traditional techniques to give the best visual solution to their clients. To try them is to adopt them! Enjoy your meeting.

Quickly describe your creative lab.
Romain: It's a pretty simple place, a desk with my laptop and a big screen, some pictures on the wall, my graphic tablet, books, and drawing materials. We meet a few times at Laurent's place to discuss projects. Laurent: An office that is a bazaar, a tablet, 2 screens, my PC and my dog who lays between my feet!

In two sentences, how would you describe your work technique?
We look for graphic references on various mediums or we start with instinct. Once the style is found, we propose a board to the client for validation, and then comes the storyboard. We then decode the entire graphic universe of the film and finally, we have the final animation.

What is the project you are most proud of?
The credits from The Minute of the Prisoner, because we had a "carte blanche" on the project on all aspects ranging from the artistic direction for the side comic strip to the animation itself where 3D projection works well.

What are your favorite colors to create?
Romain: I do not really have a favorite color. I find them more or less beautiful and interesting depending on the context and the emotion that we want to communicate. That said, I love black and white, or the combination of black and white added to a color. And Laurent: I prefer fresh colors to saturated colors.

Why did you become motion designers?
Laurent: For my part I've always loved animated films and video games. I discovered motion design during my studies where it was the premise. I loved the first time animated an object, and I have not stopped since. 
Romain: I am basically passionate about drawing and graphic design and it's always fascinating to be able to create the movement of graphic things.

In four words, how would you describe your animation style?
Graphic, modern, neat, varied.

What is your dream project?
A production where we would have "carte blanche" and could complete the team with other talents for an ever more ambitious project.

What does a typical day look like in Tonton Makers' lives?
We wake up at home, then go to our respective offices and connect to status on current projects and define the work of the day. We both like working with music. In general, we will call each other for a second status in the afternoon and when the evening comes (when there is not a project to finalize), we wind down with physical activities (Roman rock climbs, while Laurent plays indoor soccer).

What inspires you?
Laurent: I like to watch videos on Vimeo or images on Dribble to see the principles of animation or techniques that work well.
Romain: Too many things to list them! I love painting, drawing, typography, animation, ancient and modern creations, and I am a big music fan.

What is your favorite web page?
We do a lot of graphic scouting on Behance, Dribble, Vimeo and Instagram. We also follow the work of agencies and artist portfolios.

Les Tontons Makers is the union of two creatives: Laurent Lasserre and Romain Lier. A creative studio which likes exploring various media to create their own visual language. From motion design to illustration via typography, the techniques they are using are digital as well as traditional, in order to give the best visual answer to clients.