News

What's the power of a single, exclusive illustration?

Why is it a “must” more than ever to have one or more unique illustrations created for the communication tools of your company? Because it allows your brand to enjoy exclusive illustrations benefits and thus have a unique creative touch compared to the competition.

Choosing images from Stock Images banks can be less expensive at first glance, but sometimes give a false, lower quality and not exclusive appearance to created supports. The illustration allows at a lower cost to create exactly the composition or the visual thought by you or your creatives for your client, and this within a reasonable time, even quickly. In addition, the illustrator’s expertise and creativity also brings his or her signature that becomes an additional value to your campaign. Illustration knows how to seduce everyone; it has a warm and unifying side. Artists know how to adapt to needs, convey an emotion, a message and are inspired by the trends and movements of the moment.

On one hand, it encourages talent from here and elsewhere, and then, on the other hand, that allows the client to associate with an artist and his or her touch to create a beautiful initiative that the public appreciates and to which they can often recognize themself in similar tastes, humor, interests… This also promotes the sharpness of the symbolism of a campaign, as the illustration is malleable and can be used on all small and large media, print, press, TV, digital and of course on social media.

At Colagene, we make a tailor-made creation that meets your ideas and project constraints. The clinic is open to all types of projects and our artists show great versatility and flexibility to make projects possible. We work hand in hand with clients and our artists by always paying attention to your client's expectations.

Creating unique and aesthetic, meaningful and inspiring messages is among the goals of Colagene, Creative Clinic and our team. If you are looking for creative partners to create the absolute, contact me to discuss your ideas!

-  Marie-Christine Brisson, Agent, Associate
+ Colagene, Creative Clinic