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Here is our nineteenth Creative Capsule. This month, we invite you to meet LaVilletlesnuages. Passionate illustrator, Lavilletlesnuages alias Louise, lives in Paris where she creates and plays with colors and words. Her Penninghen diploma in hand, she embarked on the adventure of illustration to share her vision of the world she wants, colorful and positive. Recent winner of the Young Talents of Les Agents Associés, Louise is multiplying experiences in advertising while she is developing her own creations. She likes to touch every support of the image and the communication worlds, as it is for the press, the digital or the television. In addition to the illustration, Louise explores new media (in particular ceramics and textiles) to develop her own style.

Question 1 / Describe your creative lab in a few words
I work a little bit from anywhere, it can be it in my apartment or in a cafe. Each place lends itself to different states of mind. On the other hand, I can only create my objects completely at home, because I doubt that Parisian cafes appreciate my mess on their table!

Question 2 / In two sentences, how would you describe your work technique?
I like to create quickly according to what I feel and what touches or inspires me.  Because I am very present on social networks, it is important to be reactive and to be able to talk about current affairs before they become obsolete. Beyond the news, certain subjects are ingrained in me and my daily life, like fashion or human relationships, they are an inexhaustible source of inspiration.

Question 3 / What is the project you are most proud of?
My collaboration with Nike last May. For six months I was freelancer and Nike approached me to make visuals to talk about my vision of the World Cup of women's football.  It was a real honor.

Question 4 / What are your favorite colors to create?
I am a fan of vibrant color palettes. I love electric blue and pink, and I am currently working on a sparing use of colors.  For me, an artist who follows a color block, it is a big step out of my comfort zone, and it is a big breath of fresh air in my work.

Question 5 / Why did you become an illustrator?
I like the idea that art embellishes lives of others. I often get messages on Instagram from people who thank me for sharing so many things with them, helping them stay motivated in their lives. I believe that is the cornerstone of my job. I create to share.

Question 6 / In four words, how would you describe your illustration style?
Colorful, lively, poetic and funny.

Question 7 / What is your dream project?
Work with dynamic and cool brands like Nike, Asics or Lacoste.

Question 8 / What does a typical day in the life of Lavilletlesnuages ​​look like?
What I love about freelancing is that there is no two days alike. There are obviously recurring axes every day, but it is often varied. I usually get up at 8 a.m. and get to work fairly quickly. It’s important to spare moments of your day to create without thinking, even if for only half an hour to scribble and release your line. I also spend time on social networks, trying to make it not too time-consuming. And I end my days with yoga! If I am motivated.

Question 9 / What inspires you?
Life, encounters, nature, books... Everything I interact with is a possible source of inspiration and can often be far removed from my work in primary reading. For example, recently I was very inspired by a photo book by Oliver Wainwright called Inside North Korea.

Question 10 / What is your favorite blog or web page?
I love to rummage around on Instagram, it's an infinite pool of creation and new things. I particularly like fashion Instagrams like those of Alexandra Guerain, Kitesy Martin and Charlotte Pouget.