News

The illustrations of five fashion illustrators of Colagene have been exhibited at the 22nd edition of Montreal Fashion Week. The illustrators, meticulously chosen for the exhibit, stand out in the illustration world across North America, Europe and everywhere else on the planet, with their unique and audacious style, which was created on their own from scratch. Their signature evolves by following fashion trends through the real world and new media. By participating in this exhibition, Colagene wishes to charm the fashion industry and inspire even more people in this community to use the illustration to bring life to articles, create lookbooks with silhouettes or original backgrounds, illustrated purchase bags, unique labels, store windows, posters, billboards or packaging… According to the clinic, the illustration customizes promotional tools and make it even more unique and endearing.  A very human side comes out of an illustrated piece, this is what captivates the consumer and makes him want it and attach to the brand. That is why we must dare and communicate much more by the illustration in order to stand out from other brands and reach more audiences. This is what Colagene advocates and wants to share with the creative world and the general public.

Note that Alexandra Adenor, rep at the clinic, was on site to represent Colagene.

Marie-Christine Brisson
Co-founder of Colagene Montreal, Paris, London